Audience

• Researchers from any discipline (UX, market, CX, research science, data science, strategists, customer success or sales analysts, business intelligence, people who do research, and more) who want to improve how their partners transform customer insights into impactful proposals, backlogs, roadmaps, experiments, marketing plans, and more.
   

• Leaders of product, design, marketing, and engineering who want to improve decision making to find more valuable “next things to build” grounded in available customer research.
   

• Operations people who want to change their internal cultures so that existing customer research is more available and more frequently applied.

Past Editions

004. AI tenets for research systems + "Stop Wasting Research" at the finish line
Includes book testimonials and latest articles

003. "Stop Wasting Research" subtitle + preview illustrations
Includes new articles and more previews of illustrations

002. Milestone for "Stop Wasting Research" book | Office hours now available | Seeking input
Includes preview of 5 figures from book

001. "Stop Wasting Research" update | Book content in recent articles
Includes list of 15 articles that share ideas from book