Building new pathways for customer insights to add more value to products
Hi, I’m Jake Burghardt
I help organizations improve their business outcomes by
Aligning their
product development and delivery
Product, marketing, engineering, growth, sales, service, customer support, and other functions
To their customer research assets
UX, market, CX, research science, data science, strategists, customer success or sales analysts, business intelligence, people who do research, and other sources
New book
Stop Wasting Research:
Maximize the Product Impact of Your Organization's Customer Insights
By Jake Burghardt
UX research, market research, data science, CX analysts, and other insight-generators fuel decisions in today’s product organizations—yet many of their most crucial customer insights fail to drive what’s next. Stop Wasting Research identifies root causes for this waste, then explores action ideas to increase the impact of siloed research resources. Use it to enhance collaboration, amplify learning, and drive research-informed launches.
What readers are saying:
“Stop Wasting Research explodes the idea that managing research knowledge is only about building a library or repository. In this first-of-a-kind book, Burghardt redefines the field and offers an abundance of practical ideas for transforming scattered research into a dynamic resource for insight-hungry stakeholders.”
—Kate Towsey, strategic advisor, author of Research That Scales, and founder of the Cha Cha Club"The blueprint I wish I'd had years ago—equipping leaders to build organizations where customer insights are seamlessly integrated into culture and decision-making."
—Michael Nguyen, Head of Customer Intelligence at Enterpret, former Research & Strategy Leader at Figma and Asana"Stop Wasting Research is a must-read for anyone who wants to see their organization's research have a real impact on product development."
—Jenny Blackburn, Vice President of User Experience, Google Deep Mind"A vital resource for anyone looking to power innovation, amplify the voice of the user, and inspire insights into ideas. If you've been wondering how to build the gold standard in research repositories and influence, this book is it."
—Danielle Teska, Executive UX Design & Research Leader, Salesforce
Advising
Need some advice about getting more value out of your organization’s research?
Free 30-minute intro session.
Past clients have reached out for actionable suggestions on:
Improving research repositories and related practices
Structuring research knowledge to increase it’s relevance
Increasing trackable impact in partners’ product roadmaps and launches
Building valuable collaboration rituals across research teams and disciplines
Establishing operations to expand the visibility and reach of research learning
Shifting research from “information source” to “stakeholder” in product development
And more…
Articles
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![Youtube video with superimposed author reading article]()
AI Agent Ideas in Research Knowledge Management
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![Slide with two types of customer insights described]()
Two types of user insights worth keeping alive in product development
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![colorful 3d arrows in every direction in a pile]()
Using existing research to shape new product initiatives
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Visualizing untapped insights in customer research
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Prioritizing customer insights across studies
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![Org chart with different research roles]()
Expanding your customer research coalition
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![Explosion of blank pages]()
Create case studies for the business value of “old” customer research
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![Having a conversation about articulating the best form of an insight]()
Write insight titles with your partners
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![Two different teams have insights assigned to them. Who owns next steps for each overlooked (but crucial) insight?]()
Drive impact by assigning “owning teams” to under-used insights
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![Start an initiative to connect more crucial, under-applied research into product plans]()
Initiatives first, research repositories later
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![Site map style representation of book, shrunken to a point where it's difficult to read]()
Building room for your ideas in “Stop Wasting Research”
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![Illustration of a decision maker asking questions about past research.]()
When does research impact happen in product planning?
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![Researchers identify insightful areas for product growth, but researchers should not own goals to get those insights "solved"]()
Who takes the goal to “solve” a research insight?
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![Higher research maturity doesn't always mean low research waste... Invest in new practices and operations to grow more use of insights in product planning]()
Research Waste and “UX Maturity”
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![To increase adoption of research in product planning over the long term, lewd with insights instead of solution recommedations]()
Lead with customer insights, not your solution ideas
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![Printing press in a dark room producing a roll of green squares onto the floor]()
Isn’t “old” user research out of date?
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![Researchers can take some basic steps to increase collaboration across silos. i.R. logo. 'Stop Wasting Research' advice]()
Early steps toward cross-silo collaborations between different customer researchers
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![Research insights belong in product goals, and there's different ways to get there. i.R. logo. 'Stop Wasting Research' advice.]()
Integrating customer research into product goals
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![AI generated geometric shapes, arranged in a grid]()
Won’t Tools with AI Solve Research Waste?
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![Researchers shouldn't be judged on the impact of every single insight. i.R. logo. Integrating research office hours advice]()
The risks of “insight trackers” and how to avoid them
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![Increase visibility of customer insights to drive action. i.R. logo. Integrating Research 'office hours' advice.]()
Increasing visibility of customer insights to drive action
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![Grid of letters on a board not spelling out any particular message]()
“Research-Informed” not “Evidence-Based”
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![What's blocking some researchers from wanting to make thier insights self-service for product people across their organization? Less context and connection with people. Create unnecessary work. Use the wrong insights. Draw the wrong conclusions....]()
Opening the gates: Addressing concerns about research repositories broadening access to insights
View
View more articles on Medium
Contact to discuss writing for your publication
Speaking
Internal presentations for your team
If your team places a bulk order for Stop Wasting Research books, I can remotely provide an overview presentation followed by Q+A (contact for details and discount codes).
Podcasts
Currently booking podcast appearances to discuss Stop Wasting Research book topics (contact to discuss). See recent appearances, below.
Webinars and conference sessions
Currently booking remote presentations to discuss Stop Wasting Research book topics (contact for details and discount codes). See recent appearances, below.
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![Event image with headshots of Jake Burghardt, Johanna Jagow, and Holly Cole]()
8 Pillars 8 Years Later
Knowledge Management Pillar
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![From Finders to Builders Podcast logo, illustration of Julian with magnifying glass]()
From Finders to Builders Podcast
How to transform your organization’s unused insights into research wealth
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![Awkard silences podcast cover image with Jake Burghardt headshot]()
Awkward Silences Podcast
The Scourge of Wasted Research
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![Screenshot from rally webinar session with the host and guest pictured]()
RallyUX AMA
Buried Treasure: Getting more value from research you’ve already done
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![Podcast cover image with Jake Burghardt headshot]()
UX Research Geeks Podcast
Recycling research
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![ResearchOps AMA with Kate Towsey and Jake Burghardt]()
ReOps AMA with Kate Towsey
Rosenfeld Media Webinar
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![The Insighter's Club Podcast - Jake Burghardt, includes headshot on purple background]()
Insighter's Club Podcast
The art of rediscovery in customer insights
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![Insights Unlocked Logo Brought to you by UserTesting]()
Insights Unlocked Podcast
How to stop wasting research and turn customer insights into action
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![BRave UX podcast logo with a picture of Brendan Jarvis]()
Brave UX Podcast
Stop Wasting Research
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![Two People talking in a bodcast]()
User Insights Podcast
Turning Unused Insights Into Impact
Watch -
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Book Launch Webinar 2
Create new value with insight summaries
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![Rosenfeld Media Logo]()
Book Launch Webinar 1
Five Ideas from Stop Wasting Research
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ResearchOps Webinar
Shared Repositories to Reduce Research Waste
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Stravito Webinar
Why Repositories Fail - And How to Get it Right
Watch -
![A logo with an elephant wearing headphones]()
Rosenfeld Review Podcast
Jake Burghardt - Stop Wasting Research
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![Rosenfeld Media logo, an abstracted elephant]()
Advancing Research
Research repositories that deliver
(Completed day-long workshop)
View description -
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Limina Podcast
Episode 3: Research and Insight Operations with Jake Burghardt -
![Re+Ops]()
ReOpsConf Presentation
Activating insights to overcome common barriers to impact -
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DesignOps Global Conference
Talk: “Designing research programs to increase impact" -
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ResearchOps Podcast
Episode 16: Jake Burghardt interview
View list of past appearances in the “Projects” section of my LinkedIn profile.
Contact to discuss appearance opportunities
Newsletter
Let’s keep you inspired
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